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Mad’in Europe, a commitment for European Cultural Heritage – The choice of Craftsmanship
European craftsmen in areas such as wood, metal, glass, ceramic, textile, stone crafts, music instruments and restoration are the guardians of European diversity, cultural heritage and know how. They are now facing business troubles because of their small visibility within an offer of cheaper and more accessible products. Moreover, during the last decades, apprenticeship and training in traditional crafts in Europe has progressively decreased and new generations are no more considering these careers. Consequently, despite an increasing interest for rare and customized services and products, many traditional crafts are disappearing. Mad’in Europe’s has started its activity at the end of 2013 with objective to bring sustainable and concrete support to these micro-businesses, through different actions. Mad’in Europe is connecting the European art-crafts community with international potential users: private consumers, architects, designers, interior designers, musicians, … Its action since then has been covered by press and received a reward in 2015 (Victors 2015 – Jury & Public award) for its commitment in favor of Craftsmanship. Action & Achievements of Mad’in Europe in three years - Select professional high qualified makers in the above-mentioned areas, all over Europe, gather them into a unique portal (www.madineurope.eu) and make them accessible worldwide thanks to a multilingual search engine based on several key wording levels. Over 1.750 have been accepted after evaluation of their profile. They come from more than 10 European countries. New applications come every week. When accepted, craftsmen members are asked to be active and responsible of keeping their profile updated, sharing it with contacts and asking for reviews & quotations. - Promoting crafts themselves through editorials, interviews, focus, agenda of main events in order to develop public’s awareness about crafts. - Promote the transmission of know-how proposed by craftsmen through internships and classes. - Support craftsmen sales through the e-commerce platform, created in November 2016. Only selected pieces are proposed to the public according to specific subjects. - Develop the synergies between the contemporary design world and craftsmanship. To assure these steps Mad’in Europe has created a network all over Europe and is collaborating with many regional, national & international institutions. The purpose is to merge energies and resources of all stakeholders and to focus on a common vision which is “supporting excellence by bringing sustainable growth”. |
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